- Industry Plus Size Clothing Brand
- Duration 4 Months Only and still Working
- Service SEO for Clothing Brand
- Products Plus Size Apparel for Men and Women
Description
The client is a Shopify-based store that sells plus-size clothing for men and women. Their aim was to cater to people looking for stylish and comfortable clothing options in larger sizes. With an already existing website, they struggled to reach more people and needed help improving their online presence.
An Indian plus size clothing brand with a Shopify store wanted to grow its online visibility with Revenue. The goal was to bring more people to the website and increase sales. They needed someone to fix SEO issues and improve their search presence. This is where my SEO Consulting service came in.
Goal:
- The main goals were to get more visitors to the site.
- Keep Users engaged, and increase sales.
- to be more visible when people searched for plus-size clothing online.
- Increase sales from organic search.
Challenges Identified:
- Competing with larger, well-established brands in the plus-size clothing market.
- The website didn’t appear in search results for some important terms people were looking for that brings sales.
- Product descriptions and other content on the site lacked details and proper formatting, which reduced user engagement.
- The site was slow to load and didn’t work well on mobile devices, frustrating visitors.
What We Did?
1. Keyword Research and Optimization:
- Researched search terms related to plus-size fashion that had decent traffic but weren’t overly competitive.
- Focused on long-tail keywords to target specific needs like “affordable plus-size workwear” and “plus-size vacation outfits”.
2. On-Site Content Changes:
- Updated product pages with better titles, clear descriptions, and actual images.
- Improved site navigation by creating categories and filters to make browsing easier.
- Added customer reviews and size charts to help buyers make informed choices.
3. Content Creation:
- Published blog posts like “How to Style Plus-Size Outfits for Any Occasion.
- Seasonal posts such as “Top Picks for Winter Wardrobes” helped to attract more visitors.
4. Improving Site Performance:
- Reduced the loading time of pages by optimizing images and removing unnecessary scripts.
- Made the website fully functional on mobile devices.
5. Building Authority:
- Worked with niche bloggers and fashion influencers who shared content and linked back to the store.
- Created partnerships to get the store featured on fashion-related websites.
6. Fixing Technical Issues:
- Organized the website’s internal linking to make it easier for search engines to crawl.
- Added structured data to improve how products were shown in search results.
The Outcome:
After working for four months (November 2022 to February 2023), these were the improvements compared to the previous period:
1. Traffic Growth
- Visitors increased by 46.51%, going from 78,000 to 114,278.
- New visitors rose by 28.86%, reaching 72,702 compared to 56,419 earlier.
2. Better User Engagement:
- Total sessions went up by 46.01%.
- Fewer visitors left immediately, with the bounce rate dropping by 23.65%.
- People stayed slightly longer on the site, with an average session time of 3 minutes and 26 seconds.
3. Higher Sales:
- Conversion rates improved by 41.49%, from 4.68% to 6.62%.
- Transactions more than doubled, with 12,249 purchases compared to 5,929 before.
- Revenue increased by 26.08%, reaching ₹12,128,582.38.
Lessons Learned:
- Using the right search terms can make a big difference in reaching the target audience.
- Improving how a site looks and works keeps visitors interested and makes them more likely to buy.
- Building relationships with influencers and adding value with good content boosts traffic and sales.
- Fixing small technical issues can have a big impact on overall performance.
- This SEO strategy helped the brand grow in search engines and turn visits into real sales.
Through my SEO consulting service for a clothing brand, the website became more visible, user-friendly, and appealing to its target audience. This led to increased visitor traffic, improved engagement, and higher sales. By prioritizing customer needs and implementing regular updates, the client achieved sustainable results.