- Industry Baby Care Products
- Duration 1 Year
- Service SEO Consultant
- Products Diapers, Baby Gear, Baby Feeding, Nursery, Kids Furniture, Bathing and many more.
Description
It is an Indian brand renowned for its innovative and safety-certified baby products designed to make parenting easier and more enjoyable. Established with a commitment to quality and affordability, the brand offers a wide range of baby gear, including strollers, high chairs, car seats, baby bedding, and feeding products, all adhering to international safety standards.
An Indian baby products business with a Shopify store wanted to grow its online visibility with Revenure. The goal was to bring more people to the website and increase sales. They needed someone to fix SEO issues and improve their search presence. This is where my SEO Consulting service came in.
Goal:
- Get more visits from search engines.
- Improve how users interacted with the website.
- Increase sales from organic search.
Problems Found:
- The website wasn’t ranking for non branded keywords that brings the sales.
- Product pages lacked proper descriptions and optimization.
- Page speed was slow, making it harder for mobile users to stay.
- Blog content wasn’t targeting what customers were looking for.
What We Did?
1. Better Keywords
We focused on long-tail phrases people in India search for. Keywords related to baby care and baby products worked really well.
2. Fixing Technical Issues
The site had slow loading times (around 28 seconds of fully loading) and duplicate pages. These were cleaned up. Pages were optimized to load faster, especially on mobile. Canonical tags were corrected.
3. Improving Content
Created blogs and guides around common baby care topics. Connected these blogs to product pages to guide users where they needed to go.
4. Organizing Internal Links
Set up links between different sections of the website. Blogs directed users to product pages, and product pages linked back to related blogs.
5. Product Details
Images were updated with proper tags. Product pages got detailed descriptions, making them easier to find.
The Outcome
1. Traffic Growth
Visits from search engines jumped from 10,669 to 37,900, which is a big increase. Sessions more than doubled as well.
2. User Engagement
People were clicking around more and spending time on the site. Events per session went up slightly.
3. Sales Boost
More visitors meant more buyers. Conversions went up by 67%. Organic sales went from ₹12.8 million to ₹23 million in just one year.
4. Extra Wins
Social traffic saw a huge increase too. Sharing helpful blogs and videos got people interested. The business also made some revenue through organic video content.
Lessons Learned:
- Specific keywords bring in better traffic than general ones.
- Fast websites keep users happy.
- Linking blogs and products together helps guide visitors better.
- This SEO strategy helped the brand grow in search engines and turn visits into real sales.