- Industry Web Development Company
- Duration 6 Months
- Service SEO for Laravel Development Company
Description
The client is Ahmedabad, India-based and offers services such as Laravel development, React.js development, and other web technologies. Despite having a strong portfolio, their website was not generating enough organic traffic and leads.
They approached me with the goal of improving their online presence, increasing their website traffic, and attracting more leads through SEO. They also wanted to position themselves as a trusted Laravel development company by ranking higher for relevant search queries. I have analyzed their website and developed a structured SEO strategy to help them achieve their goals.
Goal:
- The main goals were to get more visitors to the site.
- Keep Users engaged, and increase sales.
- to be more visible when people searched for plus-size clothing online.
- Increase sales from organic search.
Challenges Identified:
- Low organic visibility for competitive keywords.
- Poor click-through rate (CTR) affecting traffic.
- Lower rankings, making it difficult to reach potential clients.
- Limited impressions due to low keyword presence in search results.
- Facing the problem of no-one filling up the inquiry form.
What We Did?
1. Keyword Research & Optimization:
- Identified high-intent and long-tail keywords for Laravel and React.js development.
- Optimized meta titles, descriptions, and headings with strategic keyword placement.
- Improved content relevancy by incorporating industry-specific terms.
2. Technical SEO Improvements:
- Fixed site structure issues to enhance crawlability.
- Optimized page speed for better performance.
- Implemented schema markup for better search engine understanding.
- Added customer reviews and video testimonials.
- Redesign the Inquiry Form
- Worked on the Placemnt of the CTAs
3. Content Strategy:
- Created high-quality blog content addressing Laravel and React.js development queries.
- Published case studies and success stories to showcase expertise.
- Developed service pages with well-structured content to improve rankings.
4. Improving Site Performance:
- Reduced the loading time of pages by 8 seconds to 3 seconds.
- Made the website fully functional on mobile devices.
5. Backlink Building:
- Built authoritative backlinks through guest posts and industry collaborations.
- Earned backlinks from relevant web development forums and blogs.
- Used HARO (Help a Reporter Out) to get featured on high-authority sites.
- Answered relevant questions on Q&A platforms like Quora and Stack Overflow.
- Get the backlinks where Experts answer publisher questions, submit articles, and conduct interviews in their area of expertise.
- Built links from related industry websites.
- Optimized their profiles on Clutch, GoodFirms, and other review platforms to build trust and credibility.
6. Local SEO Optimization:
- Optimized Google My Business listing for better local visibility.
- Encouraged client reviews and engagement on business listings.
Results Achieved (Last 6 Months vs. Previous 6 Months)
After working for six months, these were the improvements compared to the previous period:
- Total Clicks: Increased from 263K to 588K (123% growth).
- Total Impressions: Grew from 20.4M to 32.1M.
- Average CTR: Improved from 1.3% to 1.8%.
- Average Position: Improved from 14.1 to 13.
- Traffic Surge: A significant increase in organic traffic, especially in the last quarter.
Lessons Learned:
- Focused keyword optimization led to higher rankings and improved impressions.
- Technical SEO enhancements contributed to better user experience and indexing.
- High-quality content and backlink strategies played a key role in increased traffic.
- Local SEO efforts helped in strengthening regional visibility.
- Using the right search terms can make a big difference in reaching the target audience.
Through my SEO consulting service for the Laravel development company, they saw remarkable growth in organic search traffic and lead generation. By continuing to refine content, improve technical aspects, and build high-quality backlinks, the company can further strengthen its online presence and attract more clients in the competitive web development market.