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Ankit is a rare Organic Growth Specialist who aligns SEO strategies with business goals. Always up-to-date with SEO trends, he delivers results and provides clear reporting, ensuring measurable impact for companies.
Ecommerce SEO Consulting Services
As an ecommerce SEO consultant from Ahmedabad, I help online stores attract qualified users, gain stronger visibility in search results, and increase sales by improving how products, categories, and supporting pages perform in search engines.
Unlike generic SEO, ecommerce SEO focuses on large page sets, buying intent keywords, crawl efficiency, and user experience that leads to conversions. The work connects technical foundations, content clarity, and measurable business outcomes.
Based on how I work and the processes followed across client projects, below is a clear breakdown of what an ecommerce SEO consultant actually does in real-world scenarios.
- 1. Ecommerce Website Audit & Analysis
- 2. Technical SEO for Large Ecommerce Catalogs
- 3. Keyword Research with Buying Intent
- 4. Category & Product Page Optimization
- 5. Content Gap & Content Quality Review
- 6. Tracking Impressions, Clicks, and Sales Impact
- 7. Competitor & Market Review
- 8. Execution Support or Team Collaboration
1. Ecommerce Website Audit & Analysis
Every engagement starts with a deep review of how the store currently performs in organic search and where growth is blocked.
This audit focuses on:
- Technical issues affecting crawling, indexing, and rendering
- Weak or confusing site structure that limits category or product discovery
- Duplicate URLs created by filters, pagination, sorting, or product variants
- Index bloat caused by faceted navigation or auto-generated pages
The purpose is to identify why certain pages fail to rank, why others rank but get no clicks, and why some pages receive traffic but do not convert. This creates a clear priority list instead of random fixes.
Common Store Issues:
- Pages not ranking at all
- Indexed pages without traffic
- Crawling issues hurting visibility
- Confusing category navigation
- Duplicate pages wasting crawl budget
2. Technical SEO for Large Ecommerce Catalogs
Ecommerce sites often contain hundreds or thousands of URLs, which makes technical
precision essential.
Key focus areas include:
- Clean and consistent URL structures for categories and products
- Correct use of canonical tags to prevent duplication
- XML sitemaps segmented for products, categories, and content pages
- Page speed improvements for category, product, and checkout pages
- Structured data for products, reviews, pricing, availability, and breadcrumbs
This work helps search engines understand the store correctly and improves how products appear in search results, including rich results.
Technical Problems Store Owners Face
- Too many URLs indexed
- Canonical tags incorrectly set
- Slow category page loading
- Products missing rich results
- Search engines misreading pages
3. Keyword Research with Buying Intent
Traffic alone does not grow ecommerce revenue. Keyword research is shaped around intent, not volume alone.
This includes:
- Category-level keywords users search before browsing options
- Product-level keywords combining brand, model, or attributes
- Comparison-based searches users make before purchase decisions
- Long-tail queries showing readiness to buy
Keywords are mapped carefully to the right category pages, subcategories, and product pages so search intent and page purpose stay aligned.
Keyword Mistakes That Kill Sales
- Traffic without purchase intent
- Ranking for wrong keywords
- Categories targeting same terms
- High traffic, low revenue
4. Category & Product Page Optimization
Category and product pages drive revenue, so optimization focuses on both visibility and user trust.
Work includes:
- Meta titles and descriptions written to improve click-through rate
- Product descriptions that answer real buyer questions
- Logical internal linking between categories, filters, and related products
- Image optimization to support faster loading and image search visibility
- UX suggestions that reduce friction and build confidence
This improves rankings while increasing the likelihood that visitors convert.
Why Pages Don’t Convert?
- Low clicks despite rankings
- Product pages not converting
- Weak internal page linking
- Users dropping before purchase
5. Content Gap & Content Quality Review
Many ecommerce stores lose growth because content is missing, thin, or repetitive.
This step identifies:
- Categories ranking without enough contextual content
- Product pages that attract traffic but fail to convert
- Missing comparison pages, buying guides, or FAQs
- Duplicate descriptions reused across multiple products
Content recommendations focus on clarity, usefulness, and relevance to buying decisions rather than word count targets.
Content Issues Blocking Growth:
- Thin category descriptions
- Duplicate product descriptions
- Missing buyer guidance content
- User questions unanswered
6. Tracking Impressions, Clicks, and Sales Impact
SEO work is tied directly to performance metrics that matter.
This includes:
- Google Search Console analysis for impressions, clicks, and CTR
- Analytics review for traffic quality and conversion paths
- Identifying pages that rank but generate no sales
- Ongoing monitoring of priority categories and products
This allows consistent improvement of pages that underperform despite visibility.
Visibility Without Results?
- Rankings without sales impact?
- No clarity on ROI?
- Pages ranking but failing?
- Traffic quality unclear?
- Growth decisions based on guesses?
7. Competitor & Market Review
Understanding competitor performance helps identify missed opportunities.
This includes:
- Categories competitors rank for that your store does not
- Content formats attracting consistent traffic in your niche
- SERP appearance differences such as schema usage or layout
- Internal linking and category depth patterns
Insights are used to close gaps with purpose, not copy blindly.
Where Competitors Win?
- Competitors outranking key categories
- Missing high-value keywords
- Losing clicks in SERP
- Weaker search appearance
- Falling behind market trends
8. Execution Support or Team Collaboration
The working model depends on your setup.
This includes:
- Guiding in-house SEO, development, and content teams
- Reviewing implementations before and after deployment
- Handling SEO execution directly when no internal team exists.
The focus remains on steady progress, clean execution, and outcomes that support business growth.
Execution Challenges?
- SEO Tasks not implemented?
- Team working without direction?
- Changes made incorrectly
- Delays in execution
- No ownership of outcomes
My work process
01
Research & Analysis
This stage focuses on understanding the current state of the ecommerce store. It includes a full website audit, Search Console review, analytics checks, and competitor analysis. The goal is to identify technical gaps, visibility losses, and conversion blockers that impact organic performance.
02
Strategy & Planning
Based on audit findings, a clear SEO plan is created. This includes keyword mapping for categories and products, technical priorities, content improvement areas, and internal linking structure. Tasks are aligned with business goals rather than generic SEO checklists.
03
Optimization & Execution
Approved actions are implemented or guided through your team. This covers technical fixes, on-page improvements, content refinements, structured data setup, and UX suggestions that support trust and conversions. Each change is tracked to ensure correct deployment.
04
Monitoring & Improvement
Performance is reviewed using Search Console and analytics data. Pages are evaluated based on impressions, clicks, CTR, and conversions. Underperforming pages are refined, and opportunities are adjusted based on real user behavior and search trends.
05
Growth & Scaling
Once the foundation is stable, focus shifts to expansion. This includes new category opportunities, content gap closure, deeper internal linking, and continuous refinement so organic growth remains consistent and predictable.
Deliverables for Your Ecommerce Store
1. Priority product and category pages surfaced for high-intent searches 2. Clear mapping between search demand and revenue pages 3. Reduced visibility loss from irrelevant or low-value keywords
1. Improved search result appearance 2. Stronger click-through on key pages 3. Better match between intent and messaging
1. Traffic filtered toward buyers 2. Fewer non-converting visits 3. Pages structured for conversion flow
1. Clear performance visibility 2. Revenue-focused insights 3. Data-backed growth decisions
1. Reduced reliance on paid ads 2. Long-term traffic value built 3. Stable acquisition without rising costs
Testimonials
Clients Testimonials
Reviews On
4.9/ 21 Reviews
Before Ankit, I worked with three consultants but didn't get esults. Ankit’s extensive SEO knowledge and fresh perspective transformed our website. His strategies boosted rankings dramatically within a month. We now rely on him regularly. Thanks, Ankit!
Reviews On
4.9/ 21 Reviews
Working with Ankit has been a pleasure. It is rare to find someone with such deep rooted knowledge & expertise in his field combined with professional maturity. I would highly recommend him.