- Industry Car Driving Instructor and Institute
- Duration 1 Year
- Service Local SEO, Google Business Profile Optimization
- Client's Services Car Driving Institute
Description
The client is a car driving school based in Ahmedabad. They had no website or social media presence, relying solely on local word-of-mouth for visibility. Recognizing the need for online exposure, the client opted to optimize their Google Business Profile.
Goal:
- Increase visibility on Google Search and Google Maps for relevant local search terms.
- Drive customer inquiries through direct calls.
- Establish a strong local presence without the need for a website.
Problems Found:
- No Website: The client lacked a website, limiting their ability to provide in-depth information or showcase testimonials.
- No Social Media Presence: Without any social media accounts, building an online audience and driving engagement was challenging.
- Highly Competitive Niche: The local driving school market in Ahmedabad is competitive, with multiple well-established businesses already dominating search results.
- Limited Visual Content: The client initially had very few professional photos or videos, which are crucial for engaging customers on Google Business Profile.
What I Did?:
Optimized Business Profile Information:
- Added accurate NAP (Name, Address, Phone) details.
- Included relevant keywords such as “car driving school,” “driving school near me,” and “driving school Ahmedabad.”
- Ensured consistency across all business details.
Keyword-Targeted Content:
Integrated local intent search terms into the Business Profile description.
Targeted highly relevant keywords like:”Driving school near me”, “Driving school Ahmedabad”, “Car driving school near me”
- Enhanced Profile Features:
- Utilized Google Business Profile Q&A to address common questions.
- Added high-quality images of the driving school, vehicles, and instructors.
- Focused on complete profile optimization to meet Google’s ranking criteria.
- Customer Engagement:
- Encouraged customer calls directly through the Business Profile.
- Monitored and analyzed user interactions for performance improvement.
The Outcome
1. Search Visibility Growth
a. 2,234 Searches showed the Business Profile in results (+210.7% compared to November 2023).
2. Top Searh Terms:
a. Driving school near me – 387 searches
b. Driving school Ahmedabad – 307 searches
c. Driving school – 211 searches
3. Profile Interactions
a. 317 Total Interactions (+118.6%). These interactions include calls, direction requests, and profile clicks.
4. Customer Calls
a. 205 Calls were made from the Google Business Profile (+220.3% vs Nov 2023).
5. Views by Platform
a. 5,290 Total Views (+161.6%)
b. 75% Google Search (Mobile)
c. 16% Google Maps (Mobile)
d. 9% Google Search (Desktop)
Lessons Learned:
Local SEO Without a Website: A well-optimized Google Business Profile can significantly improve visibility and generate leads for local businesses even without a website.
Keyword Optimization Works:
Targeting location-specific and “near me” keywords helped the profile appear prominently in local searches.Mobile Search Dominance:
Most users discovered the driving school through mobile devices, emphasizing the importance of optimizing for mobile users.By implementing a focused Local SEO strategy for the client’s Google Business Profile, we achieved remarkable growth in search visibility, customer engagement, and lead generation. This demonstrates that a robust local SEO approach can drive measurable results even for businesses with no website or social media presence.