Top 5 LLM Visibility Trackers for Brand Monitoring in AI Search

AI tools like ChatGPT, Perplexity, and other large language models are quickly turning into the new way people search for answers. Instead of typing into Google, more users are asking direct questions inside these platforms. That shift makes brand visibility in AI search just as important as ranking on search engines.

LLM visibility trackers help businesses see when their brand is mentioned, cited, or linked inside AI answers. These tools don’t just show if your name appears. They also track mentions, sentiment, and how often your URLs get pulled into AI-generated responses. Kind of handy, right? It gives marketers, SEO teams, and business owners the ability to measure how AI views their brand.

Without tracking, you might miss when AI tools give wrong info about your company or when a competitor is mentioned more often. With the right visibility tools, you can spot content gaps, monitor share of voice, and improve AI brand monitoring in real time. This is where LLM visibility trackers become a must-have for modern marketing and answer engine optimization.

What Are LLM Visibility Trackers?

LLM visibility trackers are tools that watch how often a brand shows up inside large language models like ChatGPT, Perplexity, or other AI search engines. In simple words, they track brand mentions, citations, and even URLs that pop up in AI-generated answers. Their main purpose is to help businesses know what AI is saying about them.

These trackers matter because AI-driven search is not the same as traditional search. In Google or Bing, you see rankings, snippets, and clicks. But in AI search, the system gives direct answers to people. If your brand is mentioned, it becomes part of that final response. That’s why marketers and SEO professionals need to keep an eye on it.

Here’s why they matter:

• Marketers can monitor brand sentiment in AI responses.
  
• SEO teams can check if their content is cited in AI search results.
  
• Brands can spot errors, misinformation, or missing mentions quickly.
  
• Businesses can measure share of voice against competitors.
  

In short, AI brand monitoring ensures companies don’t fall behind as users shift from traditional search to AI-driven answers. It helps brands stay visible, accurate, and trusted in this new search space.

Top 5 LLM Visibility Tracking Tools

When it comes to keeping track of brand mentions in AI platforms, not all tools work the same way. Some focus on sentiment, others watch citations, and a few even track clicks from AI results into your website. Pretty neat, right? These visibility trackers give marketers and SEO teams a full view of how their brand shows up in ChatGPT, Perplexity, and other AI search tools. By using them, companies can catch wrong info, measure share of voice, and stay ahead of competitors. Think of them as your brand’s early warning system inside AI conversations.

1. Writesonic – SEO and AI Visibility in One Platform

Many readers often wonder: Can one tool handle both SEO and AI visibility tracking? The answer is yes, and Writesonic makes that possible. It not only tracks brand mentions in AI platforms like ChatGPT and Perplexity but also comes with built-in SEO optimization features. That means you don’t need to juggle multiple tools for content performance and AI brand monitoring.

Website: https://writesonic.com/

AI search is mainstream: Writesonic’s research reports that 40 % of users actively use AI in search, and 80 % rely on AI‑generated answers for at least 40 % of their queries. It also finds that 43 % of consumers use AI daily and three‑quarters are using new AI tools more now than a year ago

Key aspect	Evidence & details
Tracks brand visibility across AI platforms	Writesonic’s Generative Engine Optimization (GEO) framework lets marketers monitor how AI systems mention their brand across ChatGPT, Google AI Overviews, Gemini, Claude and other AI search platforms. It shows visibility trends, share‑of‑voice and sentiment across thousands of AI queries and business topics. Users can also see which websites AI uses when mentioning their brand and identify citation sources.
Actionable recommendations based on AI visibility	GEO provides instant optimization suggestions– it highlights visibility gaps and recommends which pages to update or which external sites to target so that the brand appears more often in AI responses. This means users can move from monitoring to action without switching tools.
Integrated SEO tools	The Writesonic platform blends AI visibility tracking with traditional SEO. The main platform page explains that the system lets users build winning SEO and content strategies using live competitor analysis and keyword data, fix technical issues automatically with AI and get content recommendations based on what actually ranks. These features use data from tools like Ahrefs and Google Keyword Planner to inform keyword research.
Built‑in content creation and optimization	Writesonic includes a Content Engine that can create or refresh pages designed to rank on Google and get cited by AI systems. Content is fact‑checked, internally linked and optimized for both traditional search and AI visibility. In the SEO Checker and Optimizer tool, users can run an “Improve SEO” feature that provides strategic suggestions and automatically improves a draft for better search performance. Real‑time Google data integration helps users find high‑performing keywords and competitor metrics for further refinement.
SEO AI Agent for automation	The SEO AI Agent transforms weeks of SEO work into minutes by delivering real‑time data, actionable insights and automated optimizations. It performs live ranking analysis, competitor research and strategic content planning, and runs continuous technical audits with intelligent issue resolution—eliminating much of the manual effort.
Traffic analytics for AI crawlers	GEO also includes AI Traffic Analytics, which detects visits from AI bots that Google Analytics might miss. This helps teams understand whether AI bots are scanning their pages and which content is most likely to be cited.

Writesonic’s GEO platform lets marketers see how their brand performs across ChatGPT, Gemini, Claude and other AI‑driven search tools It combines this visibility tracking with robust SEO and content tools—offering keyword research, technical audits and automated content improvements. By coupling AI search insights with built‑in content optimization and SEO automation, Writesonic helps brands not only measure their presence in AI answers but also improve it through targeted updates and new content.

2. XFunnel – Track AI-Driven Clicks in GA4 Reports

One common question marketers have is: Do clicks from AI platforms really show up in analytics? XFunnel solves that by connecting large language model mentions with Google Analytics 4 (GA4). It lets you see when traffic comes from ChatGPT, Perplexity, or other AI-driven sources. So, instead of guessing, you get real proof of how AI search visibility impacts website visits.

Website: https://www.xfunnel.ai/

AI referrals are growing, yet often invisible: XFunnel notes that ChatGPT drives 50 % of all AI referral traffic, and without proper tracking up to 0.5 %–3 % of total website visits from AI assistants are misattributed as “direct” traffic in Google Analytics.

Key aspect	Evidence & details
Tracks clicks from AI search engines	XFunnel’s GA4 integration page explains that the tool can track referral traffic from AI search engines to your site. It shows which pages visitors viewed after arriving from ChatGPT, Perplexity, Claude or similar assistants, so teams can see how AI‑generated answers drive clicks. A sample Google Analytics report on the page illustrates session and user counts from ChatGPT, Perplexity, Claude and other AI sources, along with the landing pages they clicked.
Discovers hidden AI referral traffic	The same page notes that AI referrals often appear as “direct” traffic in Google Analytics 4, masking their origin. XFunnel surfaces this hidden traffic—businesses may see 0.5%–3% of total visits coming from AI platforms, and the tool makes these visits visible.
Provides context for why AI traffic matters	XFunnel explains that AI platforms are becoming key information sources; ChatGPT alone drives half of all AI referral traffic. By tracing where visitors come from, companies can adapt their content for AI discovery and monitor which AI channels send valuable visitors.
Integration with GA4	XFunnel connects directly to Google Analytics. The GA4 integration page states that users can connect Google Analytics to XFunnel and get instant visibility into AI search traffic without complex setup. XFunnel couples GA4 outcomes with AI visibility metrics such as Share‑of‑Voice and brand sentiment in its Experiments Platform, allowing teams to run tests and see how changes affect both traffic and AI visibility.
Actionable insights and testing	The Experiments Platform uses GA4 outcomes and AI visibility data to create hypothesis → rollout → measurement loops. It supports tests on new content, external pages and user‑generated content, and provides citation tracking to understand why performance changed. This helps teams experiment with content and measure resulting AI‑driven traffic and conversions through GA4.

Funnel helps marketers see how AI assistants like ChatGPT, Perplexity and Claude drive visitors to their websites. Its GA4 integration shows the sessions, users and pages visited by those arriving from AI tools. It also clarifies hidden AI referral traffic that might otherwise appear as direct visits. By connecting GA4 with XFunnel and combining it with AI visibility metrics, teams can run experiments, compare AI‑driven clicks with on‑site outcomes and adjust their content strategies accordingly

3. Peec AI – Monitor Mentions and Sentiment Trends

Peec AI is one of the most focused LLM visibility trackers for brand monitoring. It checks how often your name, products, or links appear in ChatGPT, Perplexity, and other AI-driven platforms. What makes it handy is that it also measures brand sentiment, so you know if the tone is positive, neutral, or negative. That gives you a clear view of how people and AI systems describe your brand.

Website: https://peec.ai/

Key point	Evidence & details
What Peec AI does	Peec AI is an AI search analytics platform aimed at marketing teams. It tracks how often a brand is mentioned across leading LLMs—such as ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overviews—and whether those mentions are positive or negative. In other words, it monitors both the frequency of mentions and the tone behind them.
Metrics and insights	The platform uses three core metrics to assess brand performance: brand visibility, sentiment analysis and position scoring. Brand visibility and position scoring help show how prominent a brand’s mention is relative to competitors, while sentiment analysis gauges whether the mention is positive, neutral or negative.
Prompt‑level and daily tracking	Peec AI measures visibility changes at the prompt level. That means it looks at specific questions or queries and tracks how often and where your brand appears in the answers, updating this data daily. Such prompt‑level oversight helps identify precise topics or keywords where your brand is performing well or poorly in AI-generated responses.
Source and citation tracking	A notable feature is that Peec AI identifies which external sources AI models cite when referencing your brand or competitors. This helps you understand what content influences AI answers and reveals whether those sources overlap with traditional search results (the article notes that only about half do).
Competitive and regional benchmarking	The tool lets users compare their brand’s visibility across regions and against competitors. This benchmarking helps identify markets or topics where your brand might need more attention or where rivals are more visible.
Ease of use and cost	Reviews highlight that Peec AI combines powerful tracking with an easy‑to‑use dashboard and real‑time email alerts. It is positioned as a cost‑effective option for in‑house marketing teams and agencies, with pricing tiers starting around €89 per month and support for multiple countries and languages. However, the basic plans offer limited optimization guidance and lack some advanced features like AI crawler detection.

Peec AI provides a simple way to see how often and how prominently your brand appears in AI‑generated answers, how those mentions are perceived (positive, neutral or negative), and which sources influence those mentions. Its prompt‑level tracking, citation insights and competitor comparisons give marketers actionable data without overwhelming complexity

4. AmIOnAI? – Quick Brand Presence Testing

AmIOnAI? is a lightweight tool that gives you instant answers about brand mentions inside AI platforms like ChatGPT and Perplexity. Instead of setting up long reports, you can run a quick test to check if your company name, product, or website is showing up in large language model responses. It’s fast, simple, and perfect when you just want to know if AI recognizes your brand.

Website: https://www.amionai.com/

Key point	Evidence & details
Checks if your brand shows up in LLMs	The Brand Monitoring feature tracks how often and in what context AI platforms mention your brand. It calculates the percentage of prompts that include your brand and lets you review the actual prompts and visibility changes, with support for multiple products. This gives you a simple score showing whether your brand is being surfaced by ChatGPT and similar assistants.
Fast, on‑the‑fly analysis	AmIOnAI offers a free tier with quick setup: users enter their brand name and immediately start tracking basic brand visibility. It refreshes data weekly and provides regular reports, so you can see trends without waiting.
Auto‑generated prompts to test brand presence	The Prompt Tracking module automatically creates long‑tail queries tailored to your business and runs them through GPT‑4o with internet access. You can also add your own prompts. The tool then shows which prompts lead to your brand being mentioned and provides the full citations.
Citation and source analysis	AmIOnAI digs into the citations behind AI responses, revealing which websites most influence ChatGPT’s recommendations. It lists the most influential sources, provides full citation URLs and tracks them by category. This helps you understand why your brand is or isn’t appearing.
Competitor ranking and sentiment	Beyond basic brand checks, the platform includes Competitor Rank to show how your visibility compares with other brands. It also performs sentiment analysis to identify whether AI-generated mentions are positive, neutral or negative. These insights guide reputation management and positioning.
Weekly trend monitoring	Because AI search results change often, AmIOnAI runs a weekly scan of your brand’s visibility and shows whether you’re improving. You can view changes by query group and see which actions drive growth.
Actionable guidance (optional)	For users who want to act on the data, AmIOnAI provides recommendations that suggest on‑site and off‑site activities to improve AI visibility. This includes content tips, competitive positioning advice and weekly action items, though basic plans focus on monitoring rather than deeper optimization.

AmIOnAI is a straightforward tool for testing whether your brand is present in chatbots like ChatGPT. It sets up quickly, tracks how often your brand appears and in what context, and presents those results in weekly reports. Features like auto‑generated prompts, citation analysis and competitor ranking help marketing teams see why they are mentioned (or not) and provide direction for improving their presence.

5. OtterlyAI – Affordable Brand Citation Monitoring

A common doubt small businesses have is: Do we really need expensive tools to track AI visibility? OtterlyAI answers that with a simple no. It’s built as a budget-friendly option that still monitors brand mentions, citations, and links inside ChatGPT, Perplexity, and other large language models. That makes it easier for marketers and startups to keep track without breaking the bank.

Website: https://otterly.ai/

Rapid adoption of AI search tools: After launching in October 2024, more than 1,000 marketers and SEO specialists were using OtterlyAI by December 2024. The platform expanded to over 5,000 users by June 2025.

Point	Evidence & details
Monitors brand perception across AI search engines	OtterlyAI tracks whether AI models such as Google AI Overviews, ChatGPT, Perplexity, AI Mode, Gemini and Microsoft Copilot mention your brand or link to your website. It checks if an AI Overview is triggered for your topics and whether your site or a competitor’s site is visible. The tool also records how prominent these mentions are and the tone (positive, neutral or negative).
Citation and link analysis	OtterlyAI provides link citations analysis. It tracks all domains and URLs cited in AI-generated results, monitors how often a specific domain or URL is referenced and shows link position changes over time. You can analyze any URL or website to see which content is cited most by AI search engines and adjust your content accordingly.
Search prompt and keyword monitoring	The platform includes an AI keyword research tool that turns keywords or brand names into relevant prompts. It automatically monitors these prompts daily across ChatGPT, Google AI Overviews, AI Mode and other AI experiences. Users can create brand reports to track key metrics like brand mentions, coverage and domain citations for their own brands or competitors. The setup is fast: add your search prompts, wait about five minutes for reports and then receive weekly updates.
Brand visibility and sentiment scoring	OtterlyAI features a Brand Visibility Index that shows how visible a brand is across ChatGPT and AI search engines. It also includes brand ranking and sentiment tracking to understand the positioning and tone of your brand across different prompts. Weekly reports let you see how well-positioned your website is by collating all link citations and prompt results.
User‑friendly and supportive dashboards	Reviews note that OtterlyAI’s dashboards are clean and easy to understand, making the data accessible even for non‑technical users. The tool provides risk alerts when harmful mentions appear and monitors brand safety.
Affordable pricing	OtterlyAI offers several plans. The Lite plan is $29 per month and includes 15 search prompts, daily tracking across major AI platforms, unlimited brand reports, an AI keyword research tool, brand visibility index, domain ranking, link citations analysis and a Generative Engine Optimization audit. A Standard plan ($189/month) and Premium plan ($489/month) add more prompts and audits. Reviews highlight that the Lite plan provides an affordable entry point for marketers and includes a free trial.

OtterlyAI helps marketers see how AI search engines present their brand by tracking mentions, citations and sentiment across platforms like ChatGPT, Perplexity and Google’s AI Overviews. It provides detailed reports on where and how often your website is cited, monitors keyword‑driven prompts and delivers weekly visibility and sentiment scores. With a starting price of $29 per month and a free trial, OtterlyAI offers an affordable option for teams that want to monitor AI‑generated brand perception without a hefty investment

Conclusion:

All five platforms highlight how vital it is to keep an eye on what AI assistants say about your business.  

Writesonic pairs AI visibility tracking with SEO and content tools, so you can see where your brand appears and improve it at the same time.  

XFunnel reveals the hidden traffic that comes from ChatGPT, Perplexity and other assistants, connecting those visits to your Google Analytics reports.  

Peec AI measures how often your brand is mentioned across different models and whether the tone is positive, neutral or negative.  

AmIOnAI offers a quick, on‑the‑spot way to check if your brand is showing up and gives simple prompts to improve it.  

OtterlyAI makes it easy to follow brand mentions and link citations across AI search engines and is gentle on the budget.

Together, these tools can help marketers see where they stand and guide the next steps to strengthen their presence in AI‑generated answers.